Not all franchisors, however, actually deliver on that promise. Many franchisors promise to provide their franchisees with a return on their investment that’s so strong that they’ll be rewarded with all sorts of free time and the freedom to enjoy their families. It’s a story that can be best summed up by the phrase “a great idea, very well executed.”įrom a franchising perspective, it all began with a desire to create an opportunity for entrepreneurs to run businesses they could be proud of – without running themselves into the ground. Nor is it a fluke that Anytime Fitness has been described as “the darling of the fitness industry.” There are several very good reasons why Anytime Fitness has captured the franchising world by storm. That’s why it’s no accident that Anytime Fitness is the 9th fastest-growing franchise of any type in the United States. Members who join one club enjoy the benefit of using any of nearly 1,300 Anytime Fitness clubs at no additional charge. Open 24 hours a day, 7 days a week, Anytime Fitness provides more than 800,000 members with convenient and affordable fitness options in friendly, well-maintained facilities featuring top-quality equipment. Now, with headquarters in Hastings, Minnesota, Anytime Fitness clubs are open in 48 states and five countries. The first Anytime Fitness opened its doors in Cambridge, Minnesota in 2002. Thus, the Anytime Fitness franchise was born as an alternative to over-sized and over-priced health clubs, providing a viable business model for independent franchisees and affordable fitness options for hundreds of thousands of members nationwide. People want a convenient and affordable place to go – with quality exercise equipment and a friendly atmosphere – where they can get in, work out and get on with their lives. While the 2021-22 number would be up on the previous two years, it would still trail the $400 million recorded before the pandemic.The answer was relatively simple. IBISWorld reckons Anytime Australia would have reported about $380 million revenue in the year to June 30, including franchise revenue. The market’s reasonably concentrated, with four players accounting for nearly 60 per cent of the industry’s revenue. It’s the No.2 player in Australia with 17.4 per cent market share, according to IBISWorld’s sector report as at March, placing it behind only Quadrant Private Equity’s Fitness and Lifestyle Group, which owns a bunch of brands including Fitness First, Goodlife Health Clubs and Jetts Fitness. The Australian business, under the Anytime Australia Pty Ltd corporate account, has about 570 locations mostly in NSW and Victoria, and is focused on budget 24-hour gym franchises. Fighting fitĪnytime Fitness is a big multinational budget gym franchise chain, which started in the United States at the turn of the century and entered Australia in 2008. It may be one of the more defensive plays in the sector given its membership prices. It’s also one that plays into the ageing population/increased focus on health trends thematic. Private equity types think of it as a potential COVID-19 re-opening type trade, with the ability to bulk up gym membership numbers after a tough few years for the industry. Should it come up for sale, it’s expected to attract interest given its big position in the Australian gyms and fitness centres market. Stanton Road’s role was said to be exploratory, at this stage at least, but enough to start stirring up a bit of smoke in the sector. Sources said it remained to be seen whether the soundings blossomed into a formal sale process. Street Talk understands boutique advisory Stanton Road’s bankers has been running Anytime Fitness past potential buyers, focusing on private equity shops with pockets deep enough to take on a business estimated to be recording about $400 million a year in revenue and with experience in owning franchisors. So, what better time to be softly sounding buyers for Australia’s second-biggest gym business, Anytime Fitness, which is majority owned by a big offshore parent and considering strategic options of its own.Īnytime Fitness has about 570 gyms on its books in Australia. There’s a bit of warmth in the air, and private equiteers’ thoughts are turning towards getting rigs in shape for summer.
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